Trading Made Social

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Client
TradeStation
Campaign
Branding, education, content publishing

TradeStation had a business challenge. One that comes along every . . . oh, once in a generation. When marketing executives at the fintech day trading platform approached DRUM, they worried that the luster and power had begun to wear off of their product. TradeStation had attracted a profitable core customer base. But the fintech explosion, along with their competitors’ aggressive digital marketing strategies, struck a solid blow to TradeStation’s ability to attract and retain new users — particularly millennial traders, the very future of their business.

DS Mid
621%

lift in engagement rate


26%

increase in social followers


60%

decrease in cost per engagement

DS Stats

Our Approach

DRUM immediately went about the process of taking the TradeStation brand from a stodgy, cumbersome platform meant for professional investors — and transforming it into a highly relevant, strategically astute, socially connected brand for traders who crave ideas and insights on the go.

The TradeStation customer of today — and more important, of tomorrow — wants a different relationship with their platform. Through social listening, we uncovered a vast underworld of trading conversation groups and niches where traders of various levels engaged with one another every day in search of ideas, strategies and camaraderie.

The Results

But the TradeStation story isn’t just a brand transformation. It’s also about powerful activation. DRUM launched a first-of-its-kind social strategy that included Facebook, Twitter and Instagram — then added a bespoke content publishing team that churned out posts, charts, polls, videos and more, often at a moment’s notice.

The result? Unprecedented levels of personalization, scale and speed that weren’t just effective; they were award-winning.

Additional Work

Life Beyond Tech

Interested in what DRUM can do for you?

Let's Talk

Todd Silverstein

Chief Growth Officer

404.233.5765