Trading Made Social
lift in engagement rate
increase in social followers
decrease in cost per engagement
DRUM immediately went about the process of taking the TradeStation brand from a stodgy, cumbersome platform meant for professional investors — and transforming it into a highly relevant, strategically astute, socially connected brand for traders who crave ideas and insights on the go.
The TradeStation customer of today — and more important, of tomorrow — wants a different relationship with their platform. Through social listening, we uncovered a vast underworld of trading conversation groups and niches where traders of various levels engaged with one another every day in search of ideas, strategies and camaraderie.
But the TradeStation story isn’t just a brand transformation. It’s also about powerful activation. DRUM launched a first-of-its-kind social strategy that included Facebook, Twitter and Instagram — then added a bespoke content publishing team that churned out posts, charts, polls, videos and more, often at a moment’s notice.
The result? Unprecedented levels of personalization, scale and speed that weren’t just effective; they were award-winning.