A Lead Generation
In order to be successful, the campaign required stellar creative — and then some. It also needed a seamless, full-funnel plan for web acquisition in a packed social media space. DRUM quickly built three executions, each of which was designed to grab attention at different stages of consideration. Through these upper-funnel tactics, we built a qualified audience pool and re-marketed through dynamic display units to ultimately convert on campaign-specific landing pages.
Bottom line? The strategy worked. So did the creative. Affluent Gen Xers and millennials are engaging and reaching out to Chubb agents online, proving that social is in fact a viable channel for lead generation. And suddenly, a “low interest” topic has earned a high five.