Marketing is first a data challenge, then a creative one.
As one of the founders of DRUM’s content production studio, Michael Cruz is a right- and left-brained creative, blending strategy with proper execution. Michael has won numerous awards for such clients as 3M, The Wall Street Journal, Puralotor and Babbel. His technical proficiency in directing, editing and design are surpassed only by his ability to build effective campaigns and develop content strategies for top brands like Sony, E*TRADE and Thomson Reuters. His industry insights have been featured in multiple publications and speaking engagements. Michael maintains a seat on a few boards, including the DMA Echo Awards and the Children’s Community Program of New Haven.
Michael is the adventurous type, taking on everything from piloting to boating, hiking to skiing and skydiving to cave exploring — making one of his childhood dreams a reality.