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  • George Wiedemann

George Wiedemann

Chief Executive Officer

The whole point of leading a marketing services firm is to make a difference for the client: advance the brand, engage the customer base and uplift their company value. When an agency and its clients groove together in this way, it’s a beautiful harmony.

George has been a CEO in the marketing world for 40 years, beginning with running Claritas, a geo-demographic database and analytics firm. In 1980, he founded Grey Direct and built it from the ground up into a global direct response marketing agency network. In 2000, George was recruited to Silicon Valley, where he became CEO of Responsys, a SAAS MarCloud email platform that went public and was acquired by Oracle for its Marketing Cloud. George served on the board of the Direct Marketing Association for 15 years and was chairman in 1999-2000. Seven years later, he and his partner Ken Lomasney founded the agency that is now DRUM.

In addition to his passion for cooking and hosting dinner parties, George enjoys playing the piano. Lately, he’s been learning how to play solo pieces by his favorite jazz pianist, Bill Evans.

People

  • Kenneth Lomasney
    Chief Operating Officer
  • Rob Simone
    President
  • David Randolph
    Chief Strategy Officer & President, Atlanta
  • Alicia Wiedemann
    Partner, Client Services
  • Todd Silverstein
    Chief Media Officer
  • Sarah Roberts
    Chief Financial Officer
  • Rosann Bartle
    SVP, Executive Creative Director
  • Michael Cruz
    Chief Content Officer
  • Jonathan Zajicek
    Chief Analytics Officer
  • Madeline Ruffin-Thomas
    VP, Group Account Director
  • Alicia Trahan
    Consumer Insights Director
  • Alexander Brown
    VP, Telepathy
  • Kelley Coram
    eCRM Manager

Offices

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  • Atlanta - 404.233.0332
  • Chicago - 312.829.1696
  • New York - 646.998.9400

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Capabilities

  • Market research
  • Market strategy, planning & budgeting
  • Creative development in all channels
  • Customer & campaign analytics
  • Digital solutions & interactive design
  • Content & video production
  • Media planning, buying & optimization
  • Social media strategy & management
  • Contact center management
  • eCRM & marketing automation
  • Search engine marketing & optimization

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