The best part of marketing is being able to put yourself in someone else’s shoes — to understand what they need and want, sometimes before they do. And true marketing magic happens when you can match that organically to the brands you serve.
Alicia Wiedemann leads DRUM’s strategic processes to balance customer-centric marketing with results-driven media and technologies. Previously, she’s worked for BBDO, Agency212 and MGL, covering clients like GE, eBay, Armstrong and AAA. Bringing that expertise to DRUM, Alicia has implemented innovative tactics like launching personalized video for an insurance company’s retention program that’s delivering 12x ROI, starting a utility’s influencer campaign that’s reached 94% engagement rates, and managing DRUM’s proprietary research tool. This past year, Alicia has built a virtual strategic planning hub for clients and has initiated the agency’s successful PR and marketing program.
When she isn’t busy making magic happen at DRUM, she’s home wrangling her two beautiful children. She also dabbles in photography, painting and crafts.