DRUM Agency is excited to share its participation in Advertising Week in New York City.

by DRUM, 23 Oct 2018

In collaboration with the Marketing IMPACT Council, Chief Marketing Officer/Chief Experience Officer Alicia Wiedemann, moderated the panel, “The 2019 Imperative: Capturing “Big M” IMPACT - Proactive C-Suite Empowerment,” in which she talked to today’s C-suite executives who are leading change and managing a constant state of evolution and transformation within their organizations. Speakers included Bruce Biegel from Winterberry Group LLC, John Greco from The Marketing IMPACT Council, Michael Bordash from IBM, Julie Lyle from DigitalBits, and Laura Schuntermann from Cigna.

The panel of empowering marketing leaders discussed ideas on how to maximize their impact, work through strategic obstacles, and best coordinate, consolidate, and align business strategy. The session focused on the “Big M,” the method of empowering C-suite leaders to break silos and discover insights together, and how it relates to the recent Forrester Research report that identified 5 key areas of concern in 2019 and beyond, including mobile, data, AI, IoT, and data privacy.