Why do clever ideas typically beat brute force budgets? And what transforms a person into a prospect, and a prospect into a buyer? These and other marketing questions have always fascinated David, Drum’s head of strategy.
Over a 20-year career, on blue-chip clients ranging from American Express to Verizon, David has led his team toward building successful marketing plans based on powerful, actionable insights. David has deep experience in audience analysis, brand-building, comms planning and digital transformation for DRUM’s clients.
Father of two, David transformed from a Philadelphian to an Atlantan, with no plans to return to those long, cold winters.