Being able to put yourself in someone else’s shoes — to understand what they need and want – that’s when marketing magic happens. Alicia leads DRUM’s account management team, balancing customer-centric marketing with results-driven media and technologies.
Previously, she’s worked for BBDO, Agency212 and MGL, covering clients like GE, eBay, Armstrong and AAA. Bringing that expertise to DRUM, Alicia has implemented innovative tactics such as launching personalized video for an insurance company’s retention program — delivering 12X ROI.
When she isn’t making magic happen at DRUM, Alicia is likely wrangling her two beautiful children or dabbling in photography and painting.