Your customers and competitors continually evolve. Your strategy should, too.

Research, Insights
& Strategy

At DRUM, research and strategy are symbiotic. We employ robust proprietary and leading industry tools to get to the truth of a situation — then act on it. We use purpose-built strategy development processes and leverage insights in a way that dramatically improves your business, not just your marketing.

LEADERSHIP

  • David Randolph

    Chief Strategy Officer & President, Atlanta

  • Alicia Trahan

    Consumer Insights Director

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Research mid mid

We also create strategies married to measurement frameworks, which in turn allow us to learn whether or not we’re reaching your objectives — so we can optimize everything from creative to media to technology in real time. You and your business benefit from a strategy that’s dynamic and modular, iterated and improved along the way as we execute and analyze.

Put simply, our solutions help you discover exactly what you need to know in a nimble way, so that together, we can evolve and implement even more effective strategies.

Our consultants and engineers specialize in

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Audience Insight
& Activation

Help clients personify ideal customers and discover how to convert them into revenue.

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Customized Strategic
Planning Sessions

Engage the collective insights of your team and DRUM. They help clients successfully launch a new (or improved) offering.

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Comms Planning

Offers a powerful way to ensure that the tactical delivery of a campaign is driven by concrete objectives. It creates the roadmap for the message and medium to drive results.

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Competitive Analysis

Allows you to understand what it takes to outmaneuver competing brands and to protect against incursions into your business.

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Custom Research

Deploy a myriad of insight gathering tools and techniques that allow us to understand consumers more deeply and connect with them more genuinely.

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LaunchPad

DRUM's proprietary research platform, helps you find the best offer, copy or pricing before spending big money on a launch.

Tools and platforms leveraged by DRUM
  • Acxiom
  • Experian
  • Moat
  • BlueKai
  • GFK
  • PRC
  • Conductor
  • Hitwise
  • Prodege
  • Dynata
  • Kantar
  • Qualtrics
  • eData
  • LiveRamp
  • Sprinklr
  • eMarketer
  • Mintel

Interested in what DRUM can do for you?

Let's Talk

Todd Silverstein

Chief Growth Officer

404.233.5765