Get the big picture and understand
more than just marketing performance.
We also recognize that no single technology or unified tracking solution can circumvent walled gardens, override ad blockers or prevent cookie deprecation. That’s why DRUM’s data platform:
Turn your data into a strategic asset
Receive clear insights quickly and accurately through our easy-to-use automated interface.
Single Customer View
Connect systems used to measure CRM, points of sale and other customer touch points for a more complete view.
Apply unique machine learning methods to discover who to target, who’s likely to convert and how key audiences grow.
Customer Data Management
Create secure, centralized storehouses of customer data that follow all necessary guidelines while connecting front-of-house and back-of-house systems — all across highly regulated industries, including finance and healthcare.
Martech Integration & Advisement
Maximize the power of your first-party data. Then, connect to various third-party and enterprise data sources to integrate everything into our media buying platform — all to enrich your reporting, analytics and more.
Solve business problems that encompass all aspects of your organization, not just answer myopic marketing questions.