Bing shop ‘til you drop
by Hailee Sosnowski, 14 Aug 2017
- Make sure that all information is accurate. For example, check for duplicate IDs, incorrect pricing and inaccurate formatting, such as a missing dollar sign.
- Optimize each product title with highly relevant keywords and descriptors. With only 35 available characters, ensure the most important information comes first, including product and brand name.
- Make sure all titles are unique by mentioning differentiating factors such as color and size. If multiple products share the same name, only one will show.
- Use each product description to your advantage. While searchers won’t see descriptions, Bing will, so ensure descriptions match the product landing page and are free of errors, such as HTML tags or duplicate words.
- Double check URLs as they must link directly to the product being advertised. Additionally, any broken links will automatically be rejected.
- Use high quality, professional images.
- Utilize the product type and category fields to help Bing better understand how your products should be sorted. Product type is your internal taxonomy, while category refers to Bing’s unique categorization.
- Take advantage of custom labels in order to group products however you deem fit. For example, top sellers, sale items, new products, etc.
- Update your feed as often as necessary to accommodate URL changes, new products, discontinued items, etc. Advertisers operating under a set it and forget it mentality will ultimately pay the price with inefficient campaigns.
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