Wounded Warrior Project®
Using first-person storytelling to engage donors and change lives.
A number of organizations serving wounded veterans are competing for a finite amount of attention in the charitable giving space. The Wounded Warrior Project challenged us to retool their campaign to ensure they were communicating in the most compelling way possible.
We devised a new multi-media campaign (social media, digital advertising, email, video) called “I Am Living Proof.” In it, stories about the amazing things WWP does for wounded vets come straight out of the mouths of those who have benefited. When you look into the eyes of the men and women who have sacrificed so much, it is impossible to ignore.
Wounded Warrior Project does not share the results of individual campaigns, but we can tell you that the impact of the I Am Living Proof campaign on both fundraising and perception of the brand was immediate and impressive.