Chemical Bank/First National Bank of Omaha

How we became clutter-and-crowd conquering heroes.

The situation

Chemical Bank and First National Bank of Omaha were concerned that their existing products weren’t attracting as much attention as new players in the marketplace. So they decided to try something new and asked us to help bring it to life.

The solution

We conducted extensive market research on credit card branding, and followed our own proprietary branding process to develop an entirely new card’s name and identity: The DREAM card. Then we created everything from the design of the card itself to all the supporting marketing materials (including billboards and radio spots) along with a remarkably efficient media plan.

Samples

The results

The DREAM card blew the doors off the competition. In fact, shortly after it was rolled out, it accounted for more than 85% of all of First Bankcard’s approved applications.

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